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Understand more about your audience: not just the numbers, but who, when, where, and most importantly – why.
- Measure the impact of marketing campaigns on both foot traffic and sales
- Tailor the content of digital screens to the visitor in front of them – for example promoting younger fashion styles to teens, VIP offers to cardholders with an RFID tag, or kids’ meal offerings to families.
- Make informed decisions about where to put visual merchandising displays based on traffic patterns
- Use demographic data to inform decisions about marketing campaigns and what to stock – for each location
- Compare sales vs traffic across multiple outlets
- Verify foot traffic claims and use your own data in lease negotiations